All posts by Peter Havranek
Email List Building: How to Capture Email Addresses of Leads
Having amazing content on your website is a great way to attract visitors and get them interested in your business — and in your products and services. But, no matter how good your content is, people aren’t always going to be ready to make a purchase on their first visit to your website. They often … Continue reading Email List Building: How to Capture Email Addresses of Leads
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How to Write Good Content for Your Website
Your website’s visual design plays an important role in getting visitors to stay on your website and read your content, and is therefore a primary concern when designing your website. Once you have an appealing design that entices your visitor to trust you and engage with your website, your next priority is to write good … Continue reading How to Write Good Content for Your Website
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The Role of Visual Design in the Success of Your Website
Take a look at your website analytics. (You can view your analytics with free tools like Google Analytics or magIMPACT MyTools.) Do you have a high “Bounce Rate” (people leaving your website after viewing just one page)? Are your “Session Duration” and “Pages Per Session” numbers low (people not taking the time to browse through … Continue reading The Role of Visual Design in the Success of Your Website
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How to Create an Amazing Website that Actually Gets Results
Free Bonus: Click here to get instant access to my FREE step-by-step action guide to help you in creating a website for your business that’s amazing (includes the text of this article plus simple action steps to assess and improve your own website). Practically everything there is to know about creating a website for your … Continue reading How to Create an Amazing Website that Actually Gets Results
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4 Key Factors to Build Affinity and Drive Sales
Minimizing costs is a logical approach to running your small business. At the same time, skimping on marketing and promotion is not a successful strategy. How do you find the sweet spot—where you can minimize costs and still promote your business successfully? Learn more…
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Marketing 101: The 7 Customer-Building Basics You Need to Know
Small business owners have better things to do than sort out effective marketing from marketing fads. If you’ve ever found yourself feeling overwhelmed and confused, and thinking effective marketing is out of reach, it’s time to go back to the basics. Apply your skills and talents to this basic process, and you will achieve success.
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Peter Havranek
Founder and CEO
For nearly 20 years Peter has run magIMPACT, a digital marketing firm that specializes in providing expertise and resources to independent business owners.
