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All posts by Peter Havranek

Grow Affinity with Your Customers

4 Key Factors to Build Affinity and Drive Sales

Minimizing costs is a logical approach to running your small business. At the same time, skimping on marketing and promotion is not a successful strategy. How do you find the sweet spot—where you can minimize costs and still promote your business successfully? Learn more…

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Marketing 101: Marketing Basics

Marketing 101: The 7 Customer-Building Basics You Need to Know

Small business owners have better things to do than sort out effective marketing from marketing fads. If you’ve ever found yourself feeling overwhelmed and confused, and thinking effective marketing is out of reach, it’s time to go back to the basics. Apply your skills and talents to this basic process, and you will achieve success.

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Peter Havranek
Founder and CEO

For nearly 20 years Peter has run magIMPACT, a digital marketing firm that specializes in providing expertise and resources to independent business owners.

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