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website design and analytics success

The Role of Visual Design in the Success of Your Website

Take a look at your website analytics.

(You can view your analytics with free tools like Google Analytics or magIMPACT MyTools.)

Do you have a high “Bounce Rate” (people leaving your website after viewing just one page)?

Are your “Session Duration” and “Pages Per Session” numbers low (people not taking the time to browse through your website)?

It’s disheartening to put all that effort into building up your website traffic only to see your visitors immediately leaving without taking the time to browse through any of your content.

Why does this happen?

Studies show that it takes about 50 milliseconds (that’s 1/20 of a second) for users to form an opinion about a website.

If that instant opinion is negative, they’re not going to stick around. They’ll seek out another website that is more visually appealing — most likely a competitor’s website.

Here are some leading complaints people have about poorly designed websites:

  • Layout of site is too busy/cluttered
  • Website is difficult to navigate
  • Design is boring/not engaging
  • Fonts are too small
  • The text is too dense/overwhelming
  • Has a “corporate” look and feel (not warm and inviting)
  • These design issues lead to visitors mistrusting and rejecting your website.

Look over your own website and assess if it is suffering from any of these problems.

If so, it’s time for a website makeover.

Use the list above as a guide when planning what improvements to make to your website.

Declutter your website and use a clean and simple design. Simplify the navigation and make it intuitive. Make your fonts larger and break up the text into more bite-size pieces.

Give your website a warm, inviting and engaging look and feel.

Improving the appearance of your website is a major step forward on the road to creating an amazing website that gets results — one that actually gives you a return on your investment.

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Peter Havranek
Founder and CEO

For nearly 20 years Peter has run magIMPACT, a digital marketing firm that specializes in providing expertise and resources to independent business owners.

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