The average lifetime of a website design before it starts to look and feel dated is 2–3 years.
If you want to impress your customers and rank well in search engine results, keeping your website content fresh, high-quality and relevant is one of the most beneficial things to focus on.
There are many great reasons to update your website. Here are some common ones:
Redesign the look and feel
Whether you’re completely re-branding with a modernized look or just making a few minor visual updates to freshen up your website, upgrading the appearance of your website every few years is a good idea. It shows your customers that you are a modern business that keeps up with the times. And it taps into current aesthetics and trends that attract customers and make them feel good about doing business with your company.
As technology advances and your customers expect more and more from your website, it’s a good idea to integrate new and improved features that your customers and prospects desire. Making your website a valuable resource for customers provides added value to them which they reciprocate with support and goodwill — and ultimately more sales.
Keep your content up-to-date
If your website has old information that is dated — and perhaps not even true or accurate anymore — it will quickly fall out of use with your prospects and customers. Website visitors are looking for accurate and timely information. If the information on your website hasn’t been updated in some time, it could be repelling visitors by disappointing them — and making you look bad.
If you have an older website, chances are that it’s a bit sluggish. Newer websites take advantage of advanced technologies and modern design principles that help speed up performance, delivering a much-improved user experience and satisfied visitors. An added benefit is that search engines tend to favor websites that are fast and provide good user experiences — speeding up your website can boost your position in the search engines.
Make it mobile-friendly
These days most business websites have already been upgraded to be mobile-friendly — meaning they are just as easy to access and use on a mobile device (smart phone, etc.) as they are on a traditional computer. If your website hasn’t been upgraded to be mobile-friendly yet, it’s time to get it done. Your website visitors expect it. On average, half your visitors are accessing your website from their mobile device.
Improve search engine rankings
Search engines evaluate your website on three main factors: (1) popularity, (2) quality and usefulness of content, and (3) speed and quality of user experience. The better your website is in these three areas, the more exposure you’ll get in search engines. Updating the appearance, layout, functionality and content of your website — if done right — can boost your search rankings and bring more high-quality traffic to your website.
So… is it time to consider a complete redesign of your website? Or maybe just update some text and images?
Get an instant quote, or discuss your ideas and concerns with one of our experienced web designers with a free design consultation.
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