If you're not getting the opens and clicks you want from your email marketing, it's a good sign that your readers don't find your content valuable.
Open rates are largely determined by your email subject line. If it doesn't promise worthwhile content inside, today's busy reader will simply delete your message without even opening it.
And if you're not getting the clicks you want, chances are that's because your readers haven't been convinced there's enough that's worth clicking on.
The simple answer? To get better opens and clicks, send better emails.
One caveat, however—it can be tricky to measure opens and clicks, so whatever numbers you're seeing should be treated as estimates instead of precise data.
Those estimates are less important than what's happening to them—your goal should be to keep improving your numbers relative to the previous ones.
Use software like MyTools™ to track your results from campaign to campaign. If your open and click rates are improving from one mailing to the next, it's a good indication your emails are providing more value to your customers. Contact us if you'd like to learn more about MyTools.