FAQs

Branding seems like it takes too much work and money. Do I really need to brand my company?

Branding refers to the process of defining who your company is, what it stands for, what you want your customers to know about you, and how you want to present yourself to the world. It is a large part of the foundation of your business, and is one of the most important things you can do.

Why? Not only does it let your customer know what they can expect from you, but it also shows how you’re different from your competition. More importantly, when done correctly, branding gives your customers a reason to do business with you.

Branding isn’t just something for large corporations to do—you need to brand your business if you want to stand out from the crowd and build up a loyal customer base.

Customers do business with brands they feel they know, like and trust—so if you’re wondering why your sales aren’t where they should be, consider looking at your brand.

Learn more ways to help customers know, like and trust you by downloading our free report, 6 Keys to a Website that Sells.

How can I make my website better?

First, make sure you’re tracking information about the people who come to your website. To do this, use Google Analytics or a similar program.

Then, analyze what is happening on your site. How does traffic flow through the website? Which parts are people abandoning? Which parts help convert visitors into leads and sales?

Finally, spend time and effort making the good parts of your site better, and rethinking and remaking the parts that are performing poorly.

For more tips on how to improve your online presence, download the 6 Keys to a Website that Sells.

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How can I drive more traffic to my website?

This is the wrong question to ask, because a high volume of just "traffic" shouldn't be your end goal.

Here's a better question to ask: What do I want to achieve with my website?

Maybe you want to get more exposure for your business. Strengthen awareness of your brand. Get more leads.

Once you've settled on what you want to accomplish, work backwards from there to figure out what your website needs to do in order to help you achieve it.

Remember: A small amount of highly targeted qualified traffic can generate more sales than a large volume of non-­targeted traffic.

Don't waste time and money driving large volumes of random traffic to your website. Instead, invest in setting up an online system to help you achieve your specific business objectives. You can learn the fundamentals in our free report, 6 Keys to a Website that Sells.

Why am I not getting enough visitors, leads and sales from my website?

"Build it and they will come" is not a workable approach to establishing a successful website. A website is just one part of an online marketing system.

Just like a car's engine needs many parts working together to generate power, your marketing system requires a variety of pieces all working in harmony. If you're missing any of the various elements that work together to generate website visitors, leads and sales, your website will be unsuccessful.

A good website is just one piece. You also need things like a way to drive qualified traffic to your site, a mechanism for converting that traffic into leads, and a way of nurturing those leads until they're ready to buy. Finally, all of this should be governed by a strategy.

Learn more about MyTools™, our web-based app that walks you through the entire process of setting up an effective online marketing system, on our Services page.

I’ve heard I need a blog. Why?

A blog—a collection of regular articles published by you for your website visitors to read—can provide many benefits.

The biggest advantage is that a blog provides you with an industry-standard way to provide valuable and useful information to your readers and, by doing so, demonstrate your expertise.

Many entrepreneurs use blogs to help prospects and customers understand their products or services and create demand for them.

But there's an added benefit to having a company blog, also—search engines love fresh content, so a properly written blog can often pull search engine traffic to your website, creating a flow of highly targeted traffic and qualified prospects.

Why are my click rates and open rates so low on the emails I send out?

If you're not getting the opens and clicks you want from your email marketing, it's a good sign that your readers don't find your content valuable.

Open rates are largely determined by your email subject line. If it doesn't promise worthwhile content inside, today's busy reader will simply delete your message without even opening it.

And if you're not getting the clicks you want, chances are that's because your readers haven't been convinced there's enough that's worth clicking on.

The simple answer? To get better opens and clicks, send better emails.

One caveat, however—it can be tricky to measure opens and clicks, so whatever numbers you're seeing should be treated as estimates instead of precise data.

Those estimates are less important than what's happening to them—your goal should be to keep improving your numbers relative to the previous ones.

Use software like MyTools™ to track your results from campaign to campaign. If your open and click rates are improving from one mailing to the next, it's a good indication your emails are providing more value to your customers. Contact us if you'd like to learn more about MyTools.

How do I use social media like Facebook, Twitter and LinkedIn to get more business?

Social media takes a lot of resources—time, effort and money—to do it right (not to mention a commitment to keep up with it).

That's important to keep in mind, because a mismanaged social media presence can do far more harm than good to your business.

However, when done right, social media can be a very effective way of communicating with your customers and keeping them engaged with your brand. That in turn can lead to definite benefits for your business—increased sales, more word of mouth, and a better reputation for your company.

To be most effective, social media should be managed as part of an integrated online marketing system. Social media sites are essentially communication channels that you use to keep attention on your business—you'll need to support them with a well-designed website that offers information, products or services that will interest and benefit those social media visitors.

It can be hard to figure out what those visitors want, however. For tips, download 6 Keys to a Website that Sells, a free report that shows you how to make the most of your website traffic.