Learn the Lingo! Archives

Feature: Learn the Lingo!

Marketing vs. Selling

Selling does not equal marketing. And, if your business is going to succeed, you NEED marketing. It isn’t always easy or straightforward. How do you do it, and do it well, to build relationships with your customers and maximize potential profits? Read on…

Database Marketing — Hi ho, hi ho, it’s data mining we go!

Do you have a list of your customers’ emails? A mailing list of customer addresses? A bunch of names scribbled on a piece of paper? If you do, you have data, and data has powerful marketing potential—if you know how to use it.

Reaping the Marketing You Sow

What kind of return have you received from your online investment? Before you grab your balance sheet, think again: if your ROI looks unfavorable, you might be doing it wrong. Read more now…

Six Degrees of Public Relations

What does the public think of your business, of who you are and what you do? Why does it matter, and what can you do about it? In two words: public relations.

Rules of Engagement (Marketing)

What do you need to know about engagement marketing? Well, if you don’t use it, your customers and competitors will. Here’s how to make the most of it!

Ready, aim, sell!

Part of growing your business is building your customer base and increasing sales. But how can you identify the potential customers most likely to buy what you’re selling?

Branding: It’s Not Just for Cattle

What’s branding to a small business? It’s much more than a logo—or, for that matter, a hot iron on a side of beef. How can you build a successful brand that also builds relationships with consumers? Read more to find out!