Selling does not equal marketing. And, if your business is going to succeed, you NEED marketing. It isn’t always easy or straightforward. How do you do it, and do it well, to build relationships with your customers and maximize potential profits? Read on…
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Social Media — Start a conversation!
Don’t let the name fool you: it may be called “social” media, but it deserves serious consideration in the marketing of your small business.
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Database Marketing — Hi ho, hi ho, it’s data mining we go!
Do you have a list of your customers’ emails? A mailing list of customer addresses? A bunch of names scribbled on a piece of paper? If you do, you have data, and data has powerful marketing potential—if you know how to use it.
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Reaping the Marketing You Sow
What kind of return have you received from your online investment? Before you grab your balance sheet, think again: if your ROI looks unfavorable, you might be doing it wrong. Read more now…
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Six Degrees of Public Relations
What does the public think of your business, of who you are and what you do? Why does it matter, and what can you do about it? In two words: public relations.
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Rules of Engagement (Marketing)
What do you need to know about engagement marketing? Well, if you don’t use it, your customers and competitors will. Here’s how to make the most of it!
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