Artists and philosophers throughout the centuries have studied art in its various forms to discover what evokes a thoughtful or emotional response. Your company’s logo, and other ways you communicate your brand, need not be museum-worthy, but it’s definitely in your best interest to consider how it “speaks” to your customers.
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Small Business, Big Ecommerce Opportunity
Can your small business compete against industry leaders in ecommerce? You’d be surprised: it’s not always about lowest price, it’s about value. Learn more about what today’s customers need and want from you.
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4 Key Factors to Build Affinity and Drive Sales
Minimizing costs is a logical approach to running your small business. At the same time, skimping on marketing and promotion is not a successful strategy. How do you find the sweet spot—where you can minimize costs and still promote your business successfully? Learn more…
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When the lights are on, but nobody’s home
Yes, your business has a website. But just as technology changes, your customers’ expectations change. If it’s been a while since your site received a little TLC, it may not be meeting your customers’ needs. Find out how you can put your website to work for you again.
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