Who you are as a small business, and what you do, has value—or your business simply wouldn’t be here. Sharing the value of your product or service is critical to ensure your business stays here. And regular communication with your customers and potential customers builds relationships that ensure your success.
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(The Value In) Great Expectations
In a perfect (and perfectly attainable) world, your website should operate as a reflection and extension of your business. As tempting as it might be to settle for re-purposing a brochure or other marketing materials to serve as website content, think again: your customers expect—and deserve—more. Read on…
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When the lights are on, but nobody’s home
Yes, your business has a website. But just as technology changes, your customers’ expectations change. If it’s been a while since your site received a little TLC, it may not be meeting your customers’ needs. Find out how you can put your website to work for you again.
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