By determining who your target ideal customers are, you can make your marketing more effective and less expensive.
But once you’ve identified these ideal customers, you might be thinking “OK, now what?”
Well, the next logical thing to figure out would be what you can offer them that they’re likely to purchase.
In other words, it’s time to discover what your customers want.
Customers want to resolve pain
The one common denominator that almost all customers have is that there is some pain they want to resolve.
That pain might be a huge overwhelming pain, like in the case of someone who has just lost a loved one and is shopping for products and services to help deal with that loss.
Or the pain might be more subtle, like a problem, worry, discomfort, inconvenience, insecurity, fear, itch or desire that they want to relieve.
Either way, it’s some form of real pain — big or small — that they want to resolve. This is called their “pain point.”
A pain point is essentially a pressure that your target ideal customer is feeling and wants to dissipate.
Your job is to figure out what your target ideal customers’ common pain points are — and then work out which of their pain points your products and services can successfully resolve.
Once you find that common pain point, it opens the door to creating an offer for your product or service that is very appealing to your customer base.
Discover your customers’ pain points
So, how do you find these pain points?
Well, the best way is to simply talk with your customers.
Like, really communicate — not just engage in some small talk.
Find out what is happening in their lives that is troubling them.
Find out what problems they are trying to solve or what desires they want to satisfy.
If you are genuinely interested and willing to communicate, you’ll often be surprised how much information about themselves people will happily share with you.
So talk to people.
Find out what their problems are and what’s troubling them.
Discover what pain points they have.
And then get creative and figure out how your products and services can help them resolve those pain points.
Align your products with pain points and customers
If you can’t find any pain points in your target customers that align with something your business can solve for them, you might be targeting the wrong customers.
If that’s the case, go back and revisit your market research. You possibly missed the mark in determining who your real target ideal customers are.
The goal is to find a customer base that has pain points which your products and services can help them resolve.
Once you get this alignment between target customer, pain point, and your products/services, you’re off to the races!
