Practically everything there is to know about creating a website for your business that gets results can be boiled down to this single fact: The success of your website ultimately depends on just one thing: your ability to grab and direct attention. Let that sink in… You can take any aspect of creating website content […]
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Aesthetically Speaking… About Your Business
Artists and philosophers throughout the centuries have studied art in its various forms to discover what evokes a thoughtful or emotional response. Your company’s logo, and other ways you communicate your brand, need not be museum-worthy, but it’s definitely in your best interest to consider how it “speaks” to your customers.
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4 Key Factors to Build Affinity and Drive Sales
Minimizing costs is a logical approach to running your small business. At the same time, skimping on marketing and promotion is not a successful strategy. How do you find the sweet spot—where you can minimize costs and still promote your business successfully? Learn more…
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Branding: It’s Not Just for Cattle
What’s branding to a small business? It’s much more than a logo—or, for that matter, a hot iron on a side of beef. How can you build a successful brand that also builds relationships with consumers? Read more to find out!
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