Blog

Topic: Customer Relationships

Man signaling with semaphore flags

You talkin’ to me?

Who you are as a small business, and what you do, has value—or your business simply wouldn’t be here. Sharing the value of your product or service is critical to ensure your business stays here. And regular communication with your customers and potential customers builds relationships that ensure your success.

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The Golden Gate Bridge

Aesthetically Speaking… About Your Business

Artists and philosophers throughout the centuries have studied art in its various forms to discover what evokes a thoughtful or emotional response. Your company’s logo, and other ways you communicate your brand, need not be museum-worthy, but it’s definitely in your best interest to consider how it “speaks” to your customers.

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Grow Affinity with Your Customers

4 Key Factors to Build Affinity and Drive Sales

Minimizing costs is a logical approach to running your small business. At the same time, skimping on marketing and promotion is not a successful strategy. How do you find the sweet spot—where you can minimize costs and still promote your business successfully? Learn more…

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Peter Havranek
Founder and CEO

For nearly 20 years Peter has run magIMPACT, a digital marketing firm that specializes in providing expertise and resources to independent business owners.

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