Take a look at your website analytics. (You can view your analytics with free tools like Google Analytics or magIMPACT MyTools.) Do you have a high “Bounce Rate” (people leaving your website after viewing just one page)? Are your “Session Duration” and “Pages Per Session” numbers low (people not taking the time to browse through […]
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Aesthetically Speaking… About Your Business
Artists and philosophers throughout the centuries have studied art in its various forms to discover what evokes a thoughtful or emotional response. Your company’s logo, and other ways you communicate your brand, need not be museum-worthy, but it’s definitely in your best interest to consider how it “speaks” to your customers.
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4 Key Factors to Build Affinity and Drive Sales
Minimizing costs is a logical approach to running your small business. At the same time, skimping on marketing and promotion is not a successful strategy. How do you find the sweet spot—where you can minimize costs and still promote your business successfully? Learn more…
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