Marketing Archives

Topic: Marketing

Marketing vs. Selling

Selling does not equal marketing. And, if your business is going to succeed, you NEED marketing. It isn’t always easy or straightforward. How do you do it, and do it well, to build relationships with your customers and maximize potential profits? Read on…

Six Degrees of Public Relations

What does the public think of your business, of who you are and what you do? Why does it matter, and what can you do about it? In two words: public relations.

Rules of Engagement (Marketing)

What do you need to know about engagement marketing? Well, if you don’t use it, your customers and competitors will. Here’s how to make the most of it!

Ready, aim, sell!

Part of growing your business is building your customer base and increasing sales. But how can you identify the potential customers most likely to buy what you’re selling?

Branding: It’s Not Just for Cattle

What’s branding to a small business? It’s much more than a logo—or, for that matter, a hot iron on a side of beef. How can you build a successful brand that also builds relationships with consumers? Read more to find out!

Marketing 101: The 7 Customer-Building Basics You Need to Know

Small business owners have better things to do than sort out effective marketing from marketing fads. If you’ve ever found yourself feeling overwhelmed and confused, and thinking effective marketing is out of reach, it’s time to go back to the basics. Apply your skills and talents to this basic process, and you will achieve success.