Topic: Marketing

The Ingredients of Marketing

Marketing vs. Selling

Selling does not equal marketing. And, if your business is going to succeed, you NEED marketing. It isn’t always easy or straightforward. How do you do it, and do it well, to build relationships with your customers and maximize potential profits? Read on… Read More...
Target Audience

Ready, aim, sell!

Part of growing your business is building your customer base and increasing sales. But how can you identify the potential customers most likely to buy what you’re selling? Read More...
Branding Cows

Branding: It’s Not Just for Cattle

What’s branding to a small business? It’s much more than a logo—or, for that matter, a hot iron on a side of beef. How can you build a successful brand that also builds relationships with consumers? Read more to find out! Read More...
Marketing 101: Marketing Basics

Marketing 101: The 7 Customer-Building Basics You Need to Know

Small business owners have better things to do than sort out effective marketing from marketing fads. If you’ve ever found yourself feeling overwhelmed and confused, and thinking effective marketing is out of reach, it’s time to go back to the basics. Apply your skills and talents to this basic process, and you will achieve success. Read More...
Peter Havranek
Founder and CEO

For over 20 years Peter has run magIMPACT, a digital marketing firm that specializes in providing expertise and resources to independent business owners.

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