Selling does not equal marketing. And, if your business is going to succeed, you NEED marketing. It isn’t always easy or straightforward. How do you do it, and do it well, to build relationships with your customers and maximize potential profits? Read on…
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Email List Building: How to Capture Email Addresses of Leads
Having amazing content on your website is a great way to attract visitors and get them interested in your business — and in your products and services. But, no matter how good your content is, people aren’t always going to be ready to make a purchase on their first visit to your website. They often […]
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Aesthetically Speaking… About Your Business
Artists and philosophers throughout the centuries have studied art in its various forms to discover what evokes a thoughtful or emotional response. Your company’s logo, and other ways you communicate your brand, need not be museum-worthy, but it’s definitely in your best interest to consider how it “speaks” to your customers.
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4 Key Factors to Build Affinity and Drive Sales
Minimizing costs is a logical approach to running your small business. At the same time, skimping on marketing and promotion is not a successful strategy. How do you find the sweet spot—where you can minimize costs and still promote your business successfully? Learn more…
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Marketing 101: The 7 Customer-Building Basics You Need to Know
Small business owners have better things to do than sort out effective marketing from marketing fads. If you’ve ever found yourself feeling overwhelmed and confused, and thinking effective marketing is out of reach, it’s time to go back to the basics. Apply your skills and talents to this basic process, and you will achieve success.
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