Blog

Topic: User Experience

A large garden maze

No Bread Crumbs Required

If your website is difficult to navigate—leaving your customers feeling like they need a trail of virtual bread crumbs to find what they need—they may leave feeling confused and frustrated. Learn how to build a website that adds value and ensures a return on your online investment.

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The Golden Gate Bridge

Aesthetically Speaking… About Your Business

Artists and philosophers throughout the centuries have studied art in its various forms to discover what evokes a thoughtful or emotional response. Your company’s logo, and other ways you communicate your brand, need not be museum-worthy, but it’s definitely in your best interest to consider how it “speaks” to your customers.

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Grow Affinity with Your Customers

4 Key Factors to Build Affinity and Drive Sales

Minimizing costs is a logical approach to running your small business. At the same time, skimping on marketing and promotion is not a successful strategy. How do you find the sweet spot—where you can minimize costs and still promote your business successfully? Learn more…

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Peter Havranek
Founder and CEO

For nearly 20 years Peter has run magIMPACT, a digital marketing firm that specializes in providing expertise and resources to independent business owners.

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