Practically everything there is to know about creating a website for your business that gets results can be boiled down to this single fact: The success of your website ultimately depends on just one thing: your ability to grab and direct attention. Let that sink in… You can take any aspect of creating website content […]
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No Bread Crumbs Required
If your website is difficult to navigate—leaving your customers feeling like they need a trail of virtual bread crumbs to find what they need—they may leave feeling confused and frustrated. Learn how to build a website that adds value and ensures a return on your online investment.
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Aesthetically Speaking… About Your Business
Artists and philosophers throughout the centuries have studied art in its various forms to discover what evokes a thoughtful or emotional response. Your company’s logo, and other ways you communicate your brand, need not be museum-worthy, but it’s definitely in your best interest to consider how it “speaks” to your customers.
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4 Key Factors to Build Affinity and Drive Sales
Minimizing costs is a logical approach to running your small business. At the same time, skimping on marketing and promotion is not a successful strategy. How do you find the sweet spot—where you can minimize costs and still promote your business successfully? Learn more…
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