Free Bonus: Click here to get instant access to my FREE step-by-step action guide to help you in creating a website for your business that’s amazing (includes the text of this article plus simple action steps to assess and improve your own website). Practically everything there is to know about creating a website for your […]
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No Bread Crumbs Required
If your website is difficult to navigate—leaving your customers feeling like they need a trail of virtual bread crumbs to find what they need—they may leave feeling confused and frustrated. Learn how to build a website that adds value and ensures a return on your online investment.
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Aesthetically Speaking… About Your Business
Artists and philosophers throughout the centuries have studied art in its various forms to discover what evokes a thoughtful or emotional response. Your company’s logo, and other ways you communicate your brand, need not be museum-worthy, but it’s definitely in your best interest to consider how it “speaks” to your customers.
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4 Key Factors to Build Affinity and Drive Sales
Minimizing costs is a logical approach to running your small business. At the same time, skimping on marketing and promotion is not a successful strategy. How do you find the sweet spot—where you can minimize costs and still promote your business successfully? Learn more…
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